Brief
Create and visualize a cosmetic product line using 3D as a tool for branding, product design and advertising, while building a complete brand world around it.
Insight
The skincare market has become oversaturated with products that look clean, minimal and visually too similar. As skincare culture grew through trends, a lot of famous individuals jumped on the trend of creating their own products that ended up looking like they all come from the same place. Many brands began to follow the same sterile and pharmacy-like aesthetic, making it harder to create emotional value or a distinctive identity.
Idea
Nami was created as a functional skincare collection that responds to this oversaturation by combining minimal design with cultural depth and long-term value. Positioned between luxury beauty and dermatologist-approved skincare, the brand was designed around eco-conscious materials and a calm, refined visual language inspired by Japanese culture, nature and the meaning of the word nami “wave”.
The collection was developed not only as a product line, but as a collection designed to stay in everyday life. Instead of feeling disposable, the products were imagined as decorative, refillable pieces that people would want to keep, display and reuse. Keeping that in mind, the 3D visualisation process was used to carefully shape both the packaging and the final rendered presentation, creating polished advertising visuals that communicate the brand’s premium, sustainable and culturally rooted character.
